You might be wondering what a branding agency is, what it does, and if it’s any different to a marketing agency.

While we’ll get to those points shortly, it’s important to note that a branding agency has nuanced differences to broader marketing agencies. This list caters a lot to offline marketing as well as online marketing, and their client lists include the likes of Airbnb, Deliveroo, Twitter, Google, and Mailchimp.

What does a branding agency do?

Branding agencies help brands establish, plan, and communicate their message, often through a variety of media. The brand of your organisation could be defined as the style and identity that makes the organisation recognisable. It incorporates everything from the name to the reputation, implied values, and the visuals and language used to communicate it. Agencies harness all of this and bring the most out of them.

What are the best branding agencies of 2020?

Of course, there are a host of branding agencies out there (and on Adzooma Marketplace) so we will update this list over time but without further ado, let’s look at our pick of the 11 best branding agencies of 2020.

1. Every1

Location: Lancaster, UK

Every1 was built from traditional print and branding foundations. They pride themselves on developing creative solutions that people want to engage with. Whether you’re reinventing your company image and need a new identity or introducing yourself to customers for the first time and require a brand launch, their branding process is proven to deliver an engaging brand story.

Every1 is a digital branding agency that’s passionate about brands – committed to every aspect of the branding design process. They will guide you through every step of your journey to create a brand that gives you the edge.

Here’s their process on how they will apply branding and design to your business:

• Brand strategy
• Brand identity
• Guidelines & design systems
• Research & understanding
• Brand execution
• Brand guardianship

2. Verb

 Location: Liverpool, UK

Verb is a marketing, web development and design agency based in Liverpool city centre. They have a dedicated team of specialists in each field so that they can offer a full range of marketing to clients whilst maintaining a high standard of work.

Verb will provide you with a dedicated brand manager and offer unlimited design revisions to take your brand in a new direction and business to the next level. They can create brand guidelines to ensure that your branding is only ever used in the correct way, and your employers and advertisers will be guided on how your branding is to be displayed.

They will also ensure your brand is complete with all the relevant social media banners, icons and imagery to support your social media mix.

3. Phable

Location: Hampshire, UK

Phable specialises in design, branding and content creation for technology companies. Phable will be on hand from the initial naming and logo design to continuous brand deployment through frequent releases of design and content to help your business reach the right clients.

Their main speciality is producing a steady flow of on-brand marketing and sales content ranging from:

• Blog posts
• Long-form ad copy
• White papers
• Infographics
• Illustrations
• Animations

4. Intimation

Location: Newcastle, UK

Intimation has over 10 years of experience and a 13-strong team, focused on what makes each and every client unique. With clients all over the UK and overseas, they strive to create a relationship where each client communicates directly with their designers and always has access to their studios.

They are dedicated to delivering your message to your audience, by using brand, strategy and creativity. From their studios, they have created compelling brand strategies that communicate your message authentically to your audience.

5. Ketchup

Location: Leicestershire, UK

Ketchup marketing offers a wide range of branding services, whether you want to create a new business brand or develop your existing brand by giving it a new personality.

Whether you are looking to rework your existing brand design and messaging or increase its appeal to a wider audience – their experts will do it for you. Their brand strategists will carefully examine the consumer perceptions surrounding your brands identity, services, products, people and website, and look for opportunities to build on them.

Their creative team wields their skill to choose the perfect words and shape the sharpest pictures in your marketing communications to ensure your new branding gains the attention and recognition it deserves.

6. Phacient

Location: North Carolina, United St

Phacient is dedicated to small to medium-sized businesses with one goal in mind — making them more efficient and competitive. Their efficiency-driven approach enables their clients to operate like a much larger organisation to scale accordingly.

Phacient provides a wide range of branding expertise to their clients, including:

• Logo design
• Taglines
• Messaging
• Overall look and feel
• Global branding consistency

7. White Camino

Location: London, UK

White Camino work with challenger brands and those who are in the business of positive change for social or environmental good. They offer a range of services, including brand strategies, insights, marketing to help you take your brand to the next stage of growth.

White Camino will bring fresh energy and new perspective to examine where your brand is and refreshing any dusty propositions or even creating new brands from scratch. They have helped a wide range of clients with their brand narratives which becomes the blueprint before they take your brand to new heights.

8. Sphere

Location: Bangkok, Thailand

Sphere is a creative branding agency who will gain an understanding of your client, your industry, competitors, key points of leverage and understand any issues with your current branding. Sphere offers a range of branding services, including:

• Logo design
• Visual elements design
• Corporate brand design
• Audience research
• Values Strategy

9. Edison Media

Edison Media works with all levels of budgets to deliver clicks, sales, branding and improve any businesses current market position. With over 40 years of collective experience within their team spanning across all media formats and environments, they know everything there is to delivering successful media campaigns.

If your business needs a facelift or wanting to launch a new brand altogether, then Edison Media can help. From concept through to implementing brand guidelines and designing logs, their dedicated design team can offer advice and services throughout every step of your branding journey.

Although they are a small team, they are dedicated and will go above and beyond for their clients.

10. S’more

Location: Washington, US

S’more offer an accelerated branding process that gets you up and running in up to two weeks. During the two day ‘Brand Camp’, you will experience a counselling video chat where they will dive deep into your business. Next, they will send you a custom ‘branding survival guide’ which defines your business and acts as your ‘road map’ before heading on to day two.

Day two consists of an intensive virtual day where they will build the visual elements of your brand. By the end of the day, you will have a fantastic logo and an amazing website along with a complete print and digital identity package that includes everything you need to get your brand out there.

‘Brand Camps’ can be completely customised to fit your needs and budget.

11. SBDE Web

Location: Folkestone, UK

SBDE Web will help you make authentic branding, websites and marketing without the hassle and to help you build an unmissable presence online and off. They offer a wide range of design and branding and design services, digital and content services:

• Graphic print design
• Advertising and web
• Logo design
• Brand design
• Business cards
• Stationary

They will design beautiful branding, excellent printed materials and responsive websites for your business.

Do you need a branding agency?

If you want to start building recognition, trust, and loyalty, then a branding agency can play a key role in the growth of your business going forward.

A good brand can help your products stand out when customers are marking purchase decisions, it can mean that when they think of certain products and services, they think of you first, and it can improve the kind of loyalty and life-time value you can expect from customers.

Your brand can strengthen your business, and a branding agency can help that happen.

With the spotlight provided on the branding agencies above, you hopefully have a better idea of what kind of services and approach you need.

Take the time to understand what your aims are and to what end you want to use branding and choose the team that best aligns with those aims to ensure the best results.

We have a fantastic list of even more branding agencies on the Adzooma Marketplace, so take a look today.