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ROAS feature image

Profitability vs ROAS – How do you know if your ads are profitable? 

An accurate measure of profitability is about more than just ROAS....

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Written by

Byron Marr

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4 MIN

Digital Marketing for Retail

Digital Marketing for Retail Businesses

Unlock retail success with digital marketing. Discover audience targeting, PPC advertising, SEO optimisation, content marketing, and social media....

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Written by

Daisy Lewis

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4 MIN

ClickTech x Edee

ClickTech’s latest acquisition ends PPC budgeting nightmares 

ClickTech's latest acquisition, EDEE, solves a potentially costly PPC budgeting problem quickly, easily and permanently. And you can book a demo today....

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Written by

Adzooma

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Getting performance in Facebook ads as a small business 

As we approach peak season for eCommerce, SMB owners are looking at where their budget should be allocated to maximise Q4....

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Written by

Byron Marr

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7 MIN

Retail Feature

Are you ready for the Q4 Retail Peak?

Are you ready for the higher search volumes and demand this Q4? Use our Q4 Retail Readiness checklist to get your Microsoft Ads account set...

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Written by

Niki Grant

Facebook marketing

The Power of Facebook Marketing in the Digital Age

Unlock the potential of Facebook marketing in the digital age. Discover best practices, from understanding user demographics to adapting to ever-changing algorithms....

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Written by

Aaron Crewe

Facebook Reels Feature image

Mastering the Art of Short-Form Storytelling: A Deep Dive into Facebook Reels

Unlock the potential of Facebook Reels with our expert guide. Dive into short-form storytelling, best practices, and maximise your digital impact today....

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Written by

Aaron Crewe

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5 MIN

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How to Create a Successful Viral Marketing Campaign

Viral marketing campaigns have become the holy grail of online advertising. Explore what viral marketing is and how to make your brand go viral....

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Written by

Ash Winder

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5 MIN

PPC Budget Feature image

8 Ways to Turn Abandoned Carts into Sales

Shopping cart abandonment is one of the most crucial problems for online businesses to overcome. Discover eight strategies to recover these lost sales....

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Written by

Ash Winder

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5 MIN

Domain Feature Image

How to Increase the Domain Authority of Your Website

Learn how to improve your website's domain authority and increase search engine rankings with actionable tips and solutions from the experts at Adzooma....

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Written by

Daisy Lewis

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4 MIN

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Last-Click Attribution: Why You’re Leaving Money On The Table

Discover how last-click attribution impacts your marketing ROI. Learn how to optimise your attribution model and generate more revenue at Adzooma....

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Written by

Daisy Lewis

PR Feature image

What Role Can Public Relations Play for Me and My Business?

Explore the significant role of PR in small businesses, effective tips for building media relationships, and the importance of crisis management in PR....

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Written by

Aaron Crewe

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How to Get More Reviews and Testimonials Through Your Social Media

Learn how to leverage social media to boost your business's online reputation and get more positive reviews and testimonials here....

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Written by

Daisy Lewis

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4 MIN

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The Evolution of Email Marketing

Uncover the latest strategies and tools to optimise your email campaigns by exploring the evolution of this valuable tool here at Adzooma....

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Written by

Daisy Lewis

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6 MIN

Content Strategy Feature

What is a Content Marketing Strategy?

Discover what a content marketing strategy is, how to create one that works, and the critical role of SEO. Get tips for creating engaging, high-quality...

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Written by

Aaron Crewe

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4 MIN

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Featured Articles

Profitability vs ROAS – How do you know if your ads are profitable? 

Digital Marketing for Retail Businesses

ClickTech’s latest acquisition ends PPC budgeting nightmares 

Getting performance in Facebook ads as a small business 

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