About the Author

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Amber Dawson

I’m the Creative Content Strategist at Adzooma and spend my time coming up with ideas and writing about Digital Marketing. My work features on the likes of Marketing Donut and PPC Protect. I studied English at Exeter University and have a Creative Advertising Masters from Falmouth. In my spare time, I like to read, draw and get taken for walks by my German Shepherd.

Amber Dawson

‘s Posts

14 PPC Copywriting Tips To Write Better Ads

PPC copywriting is a crucial aspect of online advertising. We’ve compiled a list of 14 tips to transform your Google, Microsoft, and Facebook ads....

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Written by

Amber Dawson

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8 MIN

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....

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Written by

Amber Dawson

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12 MIN

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Claim Cashback on Every £ You Spend with Adzooma & Revolut

Reduce your ad spend on Google, Microsoft, and Facebook Ads with this special Revolut cashback offer in conjunction with Adzooma....

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Written by

Amber Dawson

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6 MIN

A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...

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Written by

Amber Dawson

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12 MIN

Making The Most of Alternative Advertising with Native Ads

Learn how to take advantage of native ads to boost conversions and maximise ROI with platforms such as Taboola and Outbrain....

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Written by

Amber Dawson

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10 MIN

Virtual Events & What Digital Marketing Networking Looks Like in 2020

With marketing events moving online, what does this mean for the way digital marketers network? We looked at the state of virtual events in 2020....

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Written by

Amber Dawson

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10 MIN

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With Apple Taking On The World, What Does This Mean For Advertisers?

Apple appears to be picking fights with everyone of late. But are they the superhero or the bad guy?...

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Written by

Amber Dawson

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12 MIN

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How To Make Your PPC Ads Stand Out in a Socially-Conscious World

It's important to think about the environment when we market products. Here's how to create ads that take our planet into consideration....

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Written by

Amber Dawson

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12 MIN

Marketing the Marketplace: Behind the Scenes

Here's the lowdown on how we marketed Adzooma Marketplace from concept to content marketing....

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Written by

Amber Dawson

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8 MIN

How To Prepare Your PPC Campaigns For The COVID-19-Affected Holiday Season

With Halloween, Thanksgiving, and Christmas approaching, you'll need to bolster your PPC efforts. Our guide shows you how you can prepare for the holidays....

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Written by

Amber Dawson

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15 MIN

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How Your Physical Store Can Benefit From a Surge in Online Shopping

Site traffic and online sales needn't stay on the Web. Here's how you can take advantage of online shopping activity for your physical stores....

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Written by

Amber Dawson

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11 MIN

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8 Ways Microsoft Are Striding Ahead Of Google

Microsoft are making strides and giving Google some major competition. Here are 8 examples of the company's progress....

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Written by

Amber Dawson

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8 MIN

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A Guide to Content Marketing Strategy

In this guide, you will learn how to use content marketing to build a strategy that engages and informs readers....

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Written by

Amber Dawson

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9 MIN

Weathering the COVID Storm: Adzooma’s Pivot to Help The Digital Marketing Industry

As Adzooma Marketplace has launched, we look at Adzooma's move to help digital agencies and their customers come together and why they've made the move....

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Written by

Amber Dawson

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11 MIN

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How Transparent is Google?

How much of what Google tells us is true? We looked at the company's transparency and the strategies behind its advertising and data collection....

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Written by

Amber Dawson

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18 MIN

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