About the Author

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Amber Dawson

I’m the Creative Content Strategist at Adzooma and spend my time coming up with ideas and writing about Digital Marketing. My work features on the likes of Marketing Donut and PPC Protect. I studied English at Exeter University and have a Creative Advertising Masters from Falmouth. In my spare time, I like to read, draw and get taken for walks by my German Shepherd.

Amber Dawson

‘s Posts

Why Now is The Best Time to Hire Freelancers

Are you thinking of hiring freelancers for your business? Now is one of the best times in a long time to start outsourcing. Here’s a...

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Written by

Amber Dawson

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41 MIN

Why We Trust The Opinions of Strangers on The Internet

Reviews hold a lot of sway for consumers, but why? This article looks at why customer reviews are extremely valuable to your business....

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Written by

Amber Dawson

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12 MIN

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Now Is The Time For Marketers To Embrace Audio Content

Audio content, such as podcasts and audiobooks, is perfect for marketers to get into. Our guide explains why....

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Written by

Amber Dawson

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9 MIN

DuckDuckGo search screen

Why DuckDuckGo’s Aggressiveness Is Good For Microsoft Advertisers

With Google's search market dominance, DuckDuckGo's aggressive marketing is proving successful, especially for Microsoft advertisers. Here's why....

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Written by

Amber Dawson

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6 MIN

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How To Succeed With More Specific Facebook Lookalike Audiences

Master the art of Facebook Lookalike Audiences and how to make them super specific with our helpful guide....

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Written by

Amber Dawson

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8 MIN

Product Update: Connect Your Google Analytics Account For Better Insights

With Adzooma Management, you can now link your Google Analytics account and use the data to get the most out of your campaigns....

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Written by

Amber Dawson

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5 MIN

Bing Looks Set To Become "Microsoft Bing" In New Test

Bing Looks Set To Become “Microsoft Bing” In New Test

Microsoft appears to be testing a Bing rebrand using the name "Microsoft Bing". We investigated and explained why we'll be using that name from now...

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Written by

Amber Dawson

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2 MIN

How To Get Set Up on Microsoft Ads

Our guide will show you how to get started with Microsoft Ads, from importing your Google Ads account to starting a campaign from scratch....

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Written by

Amber Dawson

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9 MIN

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A Guide To Content Marketing Optimisation

Content marketing can do wonders for your site and business. Our guide will show you how to optimise your content marketing strategy and why it’s...

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Written by

Amber Dawson

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9 MIN

Snapchat Ads vs. Twitter Ads vs. LinkedIn Ads: Which Is Best For Paid Social?

Snapchat vs. Twitter vs. LinkedIn: Which Is Best For Paid Social?

Which is best for paid social ads: Snapchat Ads, Twitter Ads or LinkedIn Ads? We found out....

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Written by

Amber Dawson

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17 MIN

How To Stop Excluding Minorities In Tech

How To Stop Excluding Minorities In Tech

The diversity in tech conversation continues with insights from people around the world. Here, we outline how we can be more inclusive of minorities in...

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Written by

Amber Dawson

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10 MIN

Amazon vs. eBay vs. Etsy: Which Is Best For PPC Ads?

Amazon vs. eBay vs. Etsy: Which Is Best For PPC Ads?

Amazon, eBay, and Etsy all offer great PPC alternatives. But which is best for your business? We compared and contrasted each plaform....

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Written by

Amber Dawson

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16 MIN

Alan Turing, one of Tech’s Diversity Pioneers

Tech’s Diversity Pioneers (Infographic)

Some of the most pioneering work in technology has come from diverse backgrounds. Our infographic pays tribute to some of those geniuses....

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Written by

Amber Dawson

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3 MIN

Adzooma is Now Free! Award-Winning PPC Optimisation at No Cost

Adzooma’s goal has always been to make online advertising accessible for all. Our aim is to help businesses of all sizes grow to their full...

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Written by

Amber Dawson

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6 MIN

10 Best Content Marketing Agencies of 2020

10 Best Content Marketing Agencies of 2021

Read our list of 10 of the best content marketing agencies including Brafton, Re:signal, and Fractl....

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Written by

Amber Dawson

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10 MIN

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Company

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