About the Author

Luke Davis

I'm an SEO Executive who's been messing around on the Web since 2000 and my fascination has never stopped growing. And that’s what led me to SEO (via self-taught HTML and CSS, a Music Tech degree and over 10 years of blogging). In my spare time, I blog, make music, code in Python, play Pokémon, and watch YouTube. I also have a Simpsons meme for any situation.

Luke Davis

‘s Posts

Google

March 31, 2021

How to Prepare Your Site for The Core Web Vitals Update

This article will help you understand the Core Web Vitals and prepare you for the update....

Written by

11 MIN

Google, PPC, SEO

January 29, 2021

Should Australian Marketers Be Worried About Google’s Threats?

There's a battle going on between the Australian government and Google. But who will come out on top and should marketers be concerned?...

Written by

11 MIN

Ecommerce, PPC

January 27, 2021

How Will FLoC Affect Your PPC Strategy When Third-Party Cookies Die?

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...

Written by

10 MIN

Google

January 15, 2021

How To Use Attribution Models & Get Them Right

Most people use attribution models in the wrong way. Our guide will show you how to get them right and why you shouldn’t neglect them....

Written by

11 MIN

Google

January 14, 2021

10 Best Google Adwords Management Software and Tools of 2021

From keyword research to bid management, there is Google Ads software for every aspect of PPC. Here are 10 of the best tools to use...

Written by

13 MIN

PPC, SEO

September 21, 2020

Why You Should Cross The Streams of PPC & SEO Using Hike SEO

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...

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13 MIN

CRO, Google, SEO

September 3, 2020

What is a Good Bounce Rate?

The concept of a “good” bounce rate involves different variables and measurements. Our guide will demonstrate what those are and how to achieve success....

Written by

10 MIN

SEO

August 7, 2020

How to Optimise On-Page & Off-Page SEO

This guide will demonstrate how on-page and off-page optimisation will boost traffic and sales....

Written by

15 MIN

Marketplace, SEO

July 29, 2020

8 Best SEO Agencies in 2021

Read our list of the 8 best SEO agencies of 2020 including Boom, Impression, Blue Array, and SALT.agency....

Written by

9 MIN

CRO

July 3, 2020

7 Do’s and Don’ts of Effective CTAs

How do you turn visitors into leads? With a good CTA (call-to-action). We looked at 7 best practices and things to avoid....

Written by

10 MIN

Google, PPC, SEO

July 1, 2020

Being Black in Digital Marketing

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...

Written by

24 MIN

Theory

May 18, 2020

How To Manage Your Mental Health As A Digital Marketer During COVID-19

Read these 16 tips on how to manage your mental health as a digital marketer during the COVID-19 pandemic....

Written by

19 MIN

Google

April 23, 2020

Latest Google COVID-19 User Insights: 23rd April 2020

Find out more about the latest Google search interests during the COVID-19 pandemic, shared exclusively with Adzooma....

Written by

4 MIN

Updates

April 23, 2020

Adzooma Launches Partnership With Revolut

Adzooma has partnered with the fastest-growing FinTech in Europe to provide two exclusive offers for Revolut customers. Read on to find out more...

Written by

5 MIN

Google, Microsoft, PPC

April 8, 2020

A Roundup of COVID-19 Search Trends and Stats You Should Know

We explore the COVID-19 data and search trends from Google and other sites as millions try to adapt to life in quarantine....

Written by

9 MIN

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Company

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