About the Author

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Luke Davis

I'm an SEO Executive who's been messing around on the Web since 2000 and my fascination has never stopped growing. And that’s what led me to SEO (via self-taught HTML and CSS, a Music Tech degree and over 10 years of blogging). In my spare time, I blog, make music, code in Python, play Pokémon, and watch YouTube. I also have a Simpsons meme for any situation.

Luke Davis

‘s Posts

44 Practical Facebook Marketing Tips For Businesses

Need inspiration for your Facebook campaign but not got the time? Try these 44 quick but effective tips to hit your business goals at scale....

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Written by

Luke Davis

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16 MIN

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How To Analyse Your Campaign Performance With A Funnel Report

A funnel report can help you breakdown your costs and metrics to find areas for success and improvement. Here's how....

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Written by

Luke Davis

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7 MIN

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Google Has Started Treating No Follow Links As Hints From Today

Google's latest change to search sees the nature of nofollow links shift from "directive" to "hint" today. But how will that affect site owners?...

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Written by

Luke Davis

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2 MIN

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Has Google Ads CTR Been Affected By The Recent SERP Changes?

We analysed over 7,000 Google Ads accounts to see whether the recent SERP changes made a difference to ads CTR....

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Written by

Luke Davis

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7 MIN

The Ultimate Guide To Psychological Pricing

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....

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Written by

Luke Davis

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19 MIN

How To Achieve PPC Success With KPI Trend Reporting

KPI trend reports give you an overview of your performance. Here's how useful they can be for your business....

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Written by

Luke Davis

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7 MIN

Who Are The Rivals To Google’s Search Engine Throne?

Google reigns supreme in the search engine market. But how popular are its rivals and can they narrow the gap?...

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Written by

Luke Davis

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20 MIN

Here's What We Learnt From New Adventures Conference In January 2020

Here’s What We Learnt From New Adventures Conference In January 2020

We attended the New Adventures Conference in Nottingham in January. Here are some of the thing we learnt from the event....

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Written by

Luke Davis

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5 MIN

What if Team Rocket Used Google Ads to Take Over The Pokémon World?

Team Rocket has disbanded more times than the Spice Girls. But what if they returned with the help of Google Ads?...

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Written by

Luke Davis

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14 MIN

Google Is Not A Meritocracy

Google's function as meritocracy lies in its policies and decision-making. But is Google really evil or just misunderstood?...

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Written by

Luke Davis

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15 MIN

How To Make Automated Changes With Google Ads Scripts

Manual work over multiple accounts is a thing of the past with Google Ads scripts. Here's our guide to making automated changes....

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Written by

Luke Davis

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7 MIN

How To Create A Customer List For Customer Match In Google Ads

In this article, you will learn how to create customer lists in Google Ads and start targeting the right people in your campaigns with Customer...

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Written by

Luke Davis

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3 MIN

19 of The Best SEO Keyword Tools & Tips

Need help choosing an SEO keyword tool? Our list includes a host of free and paid tools like SEMrush, Ahrefs, Answer The Public and tips...

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Written by

Luke Davis

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17 MIN

Why Low Search Volume Keywords Are Good For SEO & The Web

Low search volume (LSV) keywords aren’t searched for a lot but they still hold high value for SEO and the Web. We investigated how and...

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Written by

Luke Davis

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11 MIN

How Effective Are Responsive Search Ads?

While responsive search ads (RSAs) are still in beta, they’ve shown promise on the Google Search Network. But just how well are they performing?...

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Written by

Luke Davis

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9 MIN

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