About the Author

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Matt Hogan

A 10-year digital marketing veteran, Matt Hogan has found himself down a number of digital avenues throughout his career. From display to POP, email to native, and almost everything in between, Matt is now the Paid Social Manager at Adzooma.

Matt Hogan

‘s Posts

Site Speed Optimisation

A Guide To Site Speed Optimisation

Site speed is so important, not only to SEO but PPC as well. Our guide will show you how to optimise for site speed and...

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Written by

Matt Hogan

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12 MIN

5 Creative Ways to Use Facebook Ads Retargeting

With these 5 Facebook Ads retargeting strategies, you will increase clicks, brand awareness, and improve engagement....

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Written by

Matt Hogan

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9 MIN

Top 5 Facebook Marketing Agencies

Facebook Ads can be tricky to manage, so we found 5 of the best Facebook marketing agencies to help your business improve its social media...

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Written by

Matt Hogan

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5 MIN

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What is a Good CTR for Facebook Ads?

A common question asked by advertisers and clients is “what is a good CTR for Facebook Ads?” We crunched the numbers to find out....

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Written by

Matt Hogan

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8 MIN

Facebook Video Ads

A Guide to Facebook Video Ads

Facebook video ads offer incredible engagement rates. Our guide will show you how to set them up and their benefits....

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Written by

Matt Hogan

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9 MIN

Facebook login screen

What Is A Facebook Pixel and Why Do You Need One?

Find out what a Facebook Pixel is, how it helps to track Facebook Ads conversions, and more with our guide....

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Written by

Matt Hogan

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8 MIN

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How To Create A Better Social Media Strategy in 9 Easy Steps

Your social media presence requires a robust strategy to make it work. Read our guide on how to build a better strategy for your business....

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Written by

Matt Hogan

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10 MIN

google analytics phone

How To Setup Google Analytics for Social Media

In this guide, we look at Google Analytics, how to set it up for social media referral traffic, and which metrics you should be tracking....

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Written by

Matt Hogan

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10 MIN

Social media apps

Organic vs. Paid Social: How You Can Make Them Work Together

Organic and paid social media are two sides of the same coin. But are they completely different, or can you make them work together? Our...

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Written by

Matt Hogan

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10 MIN

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How Artificial Intelligence Influences Social Media

Artificial intelligence is an important part of modern life. But how does it influence social media and the way we use it?...

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Written by

Matt Hogan

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17 MIN

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