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Niki Grant

Niki Grant

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Retail Feature

Are you ready for the Q4 Retail Peak?

Are you ready for the higher search volumes and demand this Q4? Use our Q4 Retail Readiness checklist to get your Microsoft Ads account set...

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Written by

Niki Grant

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Differences between Universal Analytics and GA4

The transition date from Universal Analytics to GA4 is rapidly approaching, in this article we’ll cover some of the new metrics to help you get...

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Written by

Niki Grant

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4 MIN

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3 Steps to Prepare for GA4 Migration

From 1st July 2023 Universal Analytics will no longer collect website tracking data as GA4 becomes the ‘new normal’. This article provides your with 3...

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Written by

Niki Grant

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4 MIN

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Why you Should Use Broad Match and Smart Bidding

With competition for advertising space rising, pairing Broad Match and Smart bidding could help you cast a wider net for clients....

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Written by

Niki Grant

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3 MIN

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What is Value Based Bidding and how do you transition to it?

This article will cover how to use different value based bidding methods for advertisers who want to optimise towards profit or revenues....

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Written by

Niki Grant

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4 MIN

Smart Bidding vs Manual Bidding Feature

Smart Bidding and its benefits vs Manual Bidding

Should you be using Smart Bidding or Manual Bidding in your Google Ads campaign? Find out more here to know which yields better results....

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Written by

Niki Grant

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2 MIN

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How ‘Bottom of the Funnel’ bidding helps your business grow

With a range of bid strategy objectives available, find out how choosing ‘bottom of the funnel’ strategies will help your business to grow...

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Written by

Niki Grant

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4 MIN

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An Introduction to Bidding Strategies

Choosing the right bidding strategy is essential to driving your Google Ads costs down. In this article we explore all of the options so you...

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Written by

Niki Grant

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5 MIN

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What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...

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Written by

Niki Grant

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3 MIN

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What is a GCLID and what is it used for?

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....

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Written by

Niki Grant

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3 MIN

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Enhanced Conversions – What’s the benefit?

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...

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Written by

Niki Grant

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1 MIN

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How to Overcome a Poisoned Trend Well

Since the pandemic, you may have found yourself feeling a little bit lost when you’re looking at your recent performance data. After a tumultuous few...

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Written by

Niki Grant

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4 MIN

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What has Usurped Keywords as the King of Paid Search Campaigns?

Unless you’ve been living under a rock for the last few years (/if you don’t work in PPC) you will have noticed that most campaign...

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Niki Grant

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Using Audiences to Improve Efficiency and Insight

The word ‘audience’ is one that you might hear in many different marketing contexts, from identifying your brand’s audience (yes, yes, probably ABC1 18-34’s -...

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Written by

Niki Grant

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5 MIN

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Why Conversion Tracking is Crucial to your Campaign

Being able to measure your key goal for your business is vital to understanding what is working and what is not working with your marketing...

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Written by

Niki Grant

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7 MIN

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