Calculating conversion value – How to assign value and measure ROAS

Whatever the structure or model of your business, some conversions will be more valuable than others. This article explains how to assign value to conversions...

Written by

Niki Grant

Google

March 13, 2023

Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...

Written by

Niki Grant

4 MIN

March 7, 2023

What Does ChatGPT Mean for Advertisers?

There's been a lot of talk about the recent introduction of ChatGPT to Microsoft, but here's what it means for advertisers....

Written by

Niki Grant

5 MIN

February 28, 2023

Mythbusting Microsoft Ads

In this myth busting article, we’ll review some of the claims that are frequently made around Microsoft Ad and the Bing search engine, and explain...

Written by

Niki Grant

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Niki Grant

Niki Grant

Calculating conversion value – How to assign value and measure ROAS

Which Bid Strategies Require Conversion Tracking?

What Does ChatGPT Mean for Advertisers?

Mythbusting Microsoft Ads

Profitability vs ROAS – How do you know if your ads are profitable?

Digital Marketing for Retail Businesses

ClickTech’s latest acquisition ends PPC budgeting nightmares

Getting performance in Facebook ads as a small business