Skip to content
The Marketing World
News
Paid
Research
The Marketing World
News
Paid
Research
The Marketing World
News
Paid
Research
Search
About the Author
Niki Grant
Niki Grant
‘s Posts
March 13, 2023
Calculating conversion value – How to assign value and measure ROAS
Whatever the structure or model of your business, some conversions will be more valuable than others. This article explains how to assign value to conversions...
Written by
Niki Grant
Google
March 13, 2023
Which Bid Strategies Require Conversion Tracking?
All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...
Written by
Niki Grant
4 MIN
March 7, 2023
What Does ChatGPT Mean for Advertisers?
There's been a lot of talk about the recent introduction of ChatGPT to Microsoft, but here's what it means for advertisers....
Written by
Niki Grant
5 MIN
February 28, 2023
Mythbusting Microsoft Ads
In this myth busting article, we’ll review some of the claims that are frequently made around Microsoft Ad and the Bing search engine, and explain...
Written by
Niki Grant
No posts found
1
2
This site is registered on Toolset.com as a development site.