About the Author

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Tom Mortimer

Formerly of a journalistic parish with words for the Guardian to ESPN, these days my hours are spent dancing through analytics, shooting press releases, swimming in keywords, and stitching letters: all in the name of Adzooma. PPC optimisation is cool. Get to know.

Tom Mortimer

‘s Posts

Google Removes Terms From Search Report In Blow To PPC Community

Google have long been castigated from the PPC community's circle of trust....

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Written by

Tom Mortimer

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3 MIN

The Dark Web

The White Supremacist Monster That The Internet Harvested

The Internet has been a power for good in so many ways, yet its toxicity has been left to simmer for far too long....

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Written by

Tom Mortimer

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5 MIN

An Addiction To Social Media Is Sending A Generation Into A Tailspin

An Addiction to Social Media is Sending a Generation into a Tailspin

Social media has undoubtedly brought the world together since its inception, but the true impact it's having on the human psyche is untold....

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Written by

Tom Mortimer

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10 MIN

Why You Should Be Advertising on Facebook – A Q&A

Our Paid Social manager Matt Hogan talks to us about why it's important to advertise on Facebook and gives us some tips for getting started....

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Written by

Tom Mortimer

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6 MIN

Yahoo Gemini vs Google Ads

Whereas Google Ads is the focal point for most digital marketer's strategy; Yahoo Gemini, launched in 2015, is fighting to rival Google's Goliath. But is...

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Written by

Tom Mortimer

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10 MIN

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