Content, PPC, SEO

March 22, 2021

The Average Cost of UK Marketing Agencies in 2021

Thinking of hiring a marketing agency but not sure about how much it will cost you? Look no further. We’ve got the latest data showing...

Written by

Danielle Strouther

10 MIN

Content, PPC, SEO

February 23, 2021

What Makes Online Marketing Work: Cambridge Uni x Adzooma

At Adzooma, we’re always looking to improve the product our platform to deliver even better results for our users....

Written by

Adzooma

18 MIN

February 23, 2021

What Makes A Landing Page Convert: Cambridge Uni x Adzooma

Website quality has a major impact on landing page conversions, research from Cambridge University and Adzooma finds. Read about the study and how you can...

Written by

Danielle Strouther

20 MIN

Facebook, Google, Theory

February 22, 2021

How To Choose The Best Digital Marketing Channel: Cambridge Uni x Adzooma

We conducted research with the University of Cambridge to help SMB's create a successful digital marketing strategy. Here’s the data we found....

Written by

Jess Kirkbride

20 MIN

Content, PPC

February 22, 2021

Why Content Strategy is Crucial To PPC Success: Cambridge Uni x Adzooma

In a collaborative study between Adzooma and Cambridge University, we looked at the importance of a solid content strategy on PPC results....

Written by

Tom Mortimer

17 MIN

Google, Microsoft, PPC

January 11, 2021

Microsoft Ads vs Google Ads: Measuring Conversions, Clicks & Cost

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...

Written by

Tom Mortimer

10 MIN

Google

October 28, 2020

Google Antitrust Lawsuit: 77% of People Believe Google Deceives Users

As the US government sues Google, Adzooma asks users how trustworthy they find the company & the opinions of their ads. These are the results....

Written by

Danielle Strouther

8 MIN

Google, Microsoft

October 15, 2020

Bing vs. Google: A Comparison

How does Bing search compare to Google search? We investigated their histories, differences and similarities....

Written by

Sophie Logan

11 MIN

Branding

September 17, 2020

Over 50% of Customers Will Buy From a Brand With a Strong Personality

New data shows that over half of customers prefer brands to have a strong personality online and are more likely to purchase from them. Find...

Written by

Danielle Strouther

18 MIN

August 20, 2020

Using AI to Boost Productivity in the Workplace

Use of artificial intelligence (AI) in the workplace is rapidly growing. Here's how it can help productivity....

Written by

Adzooma

10 MIN

Branding, Updates

August 3, 2020

Data Shows Customers Are Likely To Buy & Unfollow You For Political Statements

Should brands post about politics or not? Latest data shows that posting about politics can make customers more likely to buy from you and unfollow...

Written by

Danielle Strouther

30 MIN

July 24, 2020

This is What Happened When We Asked AI to “Predict” The Top-Selling Toys & Tech of 2020

What happens when you use AI to create the best toys and tech of 2020? We used a GPT-2 text generator to find out....

Written by

Adzooma

8 MIN

June 12, 2020

10 Most Popular Digital Jobs in the UK and US

Feeling stuck in a rut? Browse the 10 most popular digital jobs in the UK and US and find out how you can excel in...

Written by

Jess Kirkbride

12 MIN

Updates

June 1, 2020

Data Reveals 60% of People Want to Stay at Home After COVID-19

COVID-19 has forced businesses across the globe to work remotely. New data suggests that this could be the new normal, killing the traditional office as...

Written by

Danielle Strouther

15 MIN