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The latest Google Ads update includes simplification of reports for responsive search ads performance and assets. Here's what it means for PPC managers and advertisers....

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Written by

Jess Kirkbride

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5 MIN

Members of staff from Adzooma discussed their thoughts about inequality in the workplace and what can be done to address it....

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Written by

Adzooma

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20 MIN

Smart Bidding uses machine learning to generate automated bid strategies in Google Ads. Our guide shows you how it works....

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Written by

Adzooma

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8 MIN

Microsoft Advertising has teamed up with Shutterstock to provide high-quality images for advertisers. Here’s what the new partnership will mean for your campaigns....

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Written by

Danielle Strouther

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3 MIN

To boost efficiency of your Google Ads campaigns, you need a solid account structure. Here's how to make that happen....

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Written by

Amin Moslehi

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8 MIN

What makes someone a Facebook Ads expert, and is it worth hiring one in 2020? We looked into the pros and cons....

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Written by

Ricki Gogna

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7 MIN

In Google Ads, your landing page experience score is important for your Ad Rank and Quality Score. Our guide shows you how to improve it....

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Written by

Jess Kirkbride

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10 MIN

Anyone can write a Facebook ad, but how do you write high-converting ads? Read our guide of 10 tips to find out....

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Written by

Jess Kirkbride

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9 MIN

We looked at what the newest Google Ads update means for PPC advertisers....

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Written by

Jess Kirkbride

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4 MIN

When it comes to tech influencers, not many people consider queer tech workers and their efforts. In this article, Sophie Jackson redresses the balance....

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Written by

Sophie Jackson

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17 MIN

Find out what a Facebook Pixel is, how it helps to track Facebook Ads conversions, and more with our guide....

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Written by

Matt Hogan

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8 MIN

Quality Score is a key factor in reaching the top position on Google Ads. Our guide looks at the metric and how to use it...

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Written by

Rob Wass

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8 MIN

Brazil’s LGPD is the latest privacy law due to come into effect. Here’s what you need to know about it and how it might affect...

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Written by

Danielle Strouther

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5 MIN

Find out how to win conversions from returning customers with our guide to Google Ads remarketing....

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Written by

Sophie Logan

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11 MIN

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....

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Written by

Mark Neale

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10 MIN

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