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22 Cost-Effective Ways To Advertise Online During COVID-19

22 Cost-Effective Ways To Advertise Online During COVID-19

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....

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Written by

Jess Kirkbride

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16 MIN

What is ROAS (Return On Ad Spend)?

What is ROAS (Return On Ad Spend)?

Have you heard of ROAS? It stands for Return On Ad Spend and measures how cost-effective your PPC campaigns are. Find out more in our...

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Written by

David Sharpe

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8 MIN

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How To Setup Google Analytics for Social Media

In this guide, we look at Google Analytics, how to set it up for social media referral traffic, and which metrics you should be tracking....

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Written by

Matt Hogan

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10 MIN

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6 5-Minute PPC Fixes Using Automation

Here are 6 quick PPC fixes using automation that you can implement in 5 minutes or less....

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Written by

Amber Dawson

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8 MIN

A man squeezing a lemon

How To Create A Facebook Squeeze Page

A squeeze page is designed to capture email addresses. Here’s how to create one for Facebook....

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Written by

Danielle Strouther

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11 MIN

Purna Virji

5 of The Best Microsoft Ads Experts in 2021

We looked at 5 of the best Microsoft Ads experts around including Purna Virji and John Lee and what makes them so influential....

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Written by

James Rooney

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7 MIN

A notebook and laptop on a desk

How To Write Perfect PPC Headlines In 5 Easy Steps

Crafting headlines for paid ads is a piece of cake with these 5 quick and easy steps....

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Written by

Jess Kirkbride

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11 MIN

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Advantages and Disadvantages of Niche Marketing You Need to Know

Niche marketing focuses on a particular kind of product or service and attracts a specific audience. We looked at the pros and cons of this...

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Written by

Sophie Logan

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11 MIN

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Adzooma Launches Partnership With Total Processing

Adzooma has partnered with Total Processing, a provider of merchant accounts and payment processing solutions....

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Written by

Jess Kirkbride

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3 MIN

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How Effective Are Awareness Days On Social Media in 2020?

Are awareness days great social media marketing or a lazy, ineffective ploy. We investigated their origins and purpose....

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Written by

Amber Dawson

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22 MIN

The 10 Most Popular Digital Jobs in the UK and US

10 Most Popular Digital Jobs in the UK and US

Feeling stuck in a rut? Browse the 10 most popular digital jobs in the UK and US and find out how you can excel in...

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Written by

Jess Kirkbride

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12 MIN

Google Ads vs Facebook Ads: Which Is Best?

Google Ads vs Facebook Ads: Which Is Best?

Google Ads and Facebook Ads are two of the biggest PPC advertising platforms. But how do they stack up against each other? We found out....

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Written by

Ricki Gogna

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10 MIN

How To Increase Reach and Sales Using Paid Channel Synergy

How To Increase Reach and Sales Using Paid Channel Synergy

Here is how you can use the many facets of paid channels and audience targeting to boost your sales and reach....

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Written by

Haley Osborne

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11 MIN

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7 Advanced Methods To Increase Targeted Site Traffic

Attract more customers to your website using one of these 7 advanced tips to boost your traffic. And no, one of the tips isn’t to...

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Written by

Danielle Strouther

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14 MIN

How To Make PPC & Email Marketing Work Together featured image

How To Make PPC & Email Marketing Work Together

PPC and email marketing can be lucrative revenue streams. But when you combine their efforts, you can improve the performance of each channel and your...

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Written by

Ateiqa Ali

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7 MIN

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