Branding, Content, Google, Instagram

March 27, 2020

6 Key Benefits of Social Media Marketing

Social media marketing can help boost your sales, attract more customers, and beat your competitors. Here are 6 of the key benefits....

Written by

Jess Kirkbride

19 MIN

Branding, Facebook, Instagram

March 20, 2020

Are Social Competitions Great for Brand Awareness or Just Annoying?

Social media giveaways are fun but are they useful tools for brands – or something they should steer clear of? We asked industry professionals what...

Written by

Danielle Strouther

25 MIN

Branding

March 2, 2020

Deliveroo: Is Disrupting The Food Industry Enough To Keep Them Alive?

Deliveroo has experienced incredible growth, revolutionising the food delivery industry. But with recent losses of £232 million, is it enough to keep them alive?...

Written by

Danielle Strouther

24 MIN

Branding, Theory

February 28, 2020

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....

Written by

Amber Dawson

13 MIN

Branding

February 24, 2020

How Customer Loyalty Is Built Through Creating Habits

Creating habits is how you keep your customers coming back for more. Find out how to turn habits into customer loyalty here....

Written by

Danielle Strouther

17 MIN

Branding

February 19, 2020

Why Marketing To The Herd Isn’t A Moot Point

Effective marketing isn’t just about finding your niche. When you can combine that with marketing to the herd mentality, you may have a winning combination....

Written by

Paul Bryant

12 MIN

Branding, Theory

February 10, 2020

The Ultimate Guide To Psychological Pricing

How do pound shops stay afloat? What is "anchored pricing"? Read our guide to psychological pricing to find out....

Written by

Luke Davis

19 MIN

Branding, Theory

February 5, 2020

Psychology and The Unconscious Mind

We’re addicted to our phones through psychology and the unconscious mind, acting like a drug that we crave over and over again. Here’s why....

Written by

Jess Kirkbride

17 MIN

Branding, Theory

February 3, 2020

The Psychology Of Colour [Infographic]

Colours are one of the first things people notice when they see a logo. So what does your brand colour say about your business?...

Written by

Amber Dawson

4 MIN

Branding, Content, Theory

February 3, 2020

Am I Being Stalked? Marketing & The Frequency Illusion

What is the Baader-Meinhof phenomenon and how does it influence marketing? Let's take a look at how the Frequency Illusion can help your brand stick...

Written by

Amber Dawson

13 MIN