Google

March 23, 2023

What is hashed data and how is it used?

Alongside organised data, hashing unlocks numerous opportunities for advertisers to ‘close the loop’ on their marketing but what exactly does it mean for data to...

Written by

Niki Grant

3 MIN

Google

March 23, 2023

What is a GCLID and what is it used for?

Learn about the GCLID parameter used by Google to understand what it is and what it is used for....

Written by

Niki Grant

3 MIN

Google

March 23, 2023

Enhanced Conversions – What’s the benefit?

Google's “Enhanced Conversions” feature improves accuracy within your reporting by bridging the gab between conversion tracking and reporting data. This article will give you everything...

Written by

Niki Grant

1 MIN

Google

March 13, 2023

Which Bid Strategies Require Conversion Tracking?

All bid strategies make decisions to best meet an end-goal, this article will explore how they work, what types they are and how they link...

Written by

Niki Grant

4 MIN

Google

September 2, 2021

Goodbye ETAs: Google Sets Sunset Date For Expanded Text Ads

ETAs (Expanded Text Ads) will soon be no more. Here's what you need to know and how to prepare your campaigns for the change to...

Written by

Navah Hopkins

5 MIN

Google, PPC

August 18, 2021

How To Apply The Top 3 Essential Automation Rules For Every Business

Find out how to apply the Broken Campaign Alert, Low Quality Score Warning and Pause Underperforming Keywords rule to protect and optimize your campaigns inside...

Written by

Danielle Strouther

15 MIN

Email, Google, PPC

July 23, 2021

10 Affordable Productivity Tools Every SMB Should Be Using

From your bookkeeping to your email marketing, this article will look at every part of your business that can be streamlined with productivity tools....

Written by

Tom Mortimer

15 MIN

Google

July 7, 2021

Explaining Google Ads’ New Image Extensions

Image extensions help to drive performance for advertisers but what are image extensions? This article explains everything you need to know....

Written by

Jacob Styler

6 MIN

Google, Microsoft, Updates

July 6, 2021

Reach New Audiences In Less Time With AdSync

Reach more customers by syncing your Google and Microsoft campaigns with Adzooma AdSync. Any improvements you make, including new keywords, better ad copy, or more,...

Written by

Danielle Strouther

4 MIN

Google, Microsoft, Updates

July 1, 2021

Build Client Campaigns In Seconds With Revolutionary New Feature

The Proposal Builder is Adzooma’s revolutionary feature that automatically creates new client campaigns in seconds. Find out more about how it works and the time...

Written by

Danielle Strouther

4 MIN