PPC Metrics: What Should You Be Tracking?

The PPC metrics you should be keeping an eye on and for what reason you should be keeping an eye on them....

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Written by

Tom Mortimer

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19 MIN

Get More Value From Your Advertising Spend

Make your money work harder for your business with advertising and marketing strategy that gets attention. Nail your digital advertising with these tips, whether your...

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Written by

Phable

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10 MIN

Do You Know How Your Google Ads are Performing? Here’s How to Find Out

EXCLUSIVE’s Paid Ads Strategists explain their one-of-a-kind free Google Ads scorecard and share how to interpret the results and drive performance and eliminate wasted ad...

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Written by

Exclusive Concepts

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12 MIN

How To Use Ad Scheduling For A Better ROI

Ad scheduling is an essential paid advertising tool to ensure that your adverts are always shown at the right time. Find out how to apply...

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Written by

Danielle Strouther

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9.5 MIN

How To Choose The Best Digital Marketing Channel: Cambridge Uni x Adzooma

We conducted research with the University of Cambridge to help SMB's create a successful digital marketing strategy. Here’s the data we found....

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Written by

Jess Kirkbride

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20 MIN

Paid Marketing Automation Tools In 2021: A Comparison

Automation is the future of paid marketing and the key to success. Find the right tool with our ultimate comparison of all paid marketing Automation...

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Written by

Danielle Strouther

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22 MIN

4 Simple Ways To Save Money On Your PPC Campaigns

You see articles like this all the time don’t you? Well I want to tell you why this one’s different:...

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Written by

Tom Mortimer

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9.5 MIN

Our 5 Most Popular Automation Rules & Why They’re So Popular

Guiding you through the five most popular automation rules that Adzooma users implement on a day to day basis....

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Written by

Tom Mortimer

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17 MIN

Google To Phase Out Broad Match Modifier

Google is ringing the changes again and this one’s another biggie....

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Written by

Tom Mortimer

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5 MIN

Australia on a map

Should Australian Marketers Be Worried About Google’s Threats?

There's a battle going on between the Australian government and Google. But who will come out on top and should marketers be concerned?...

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Written by

Luke Davis

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11 MIN

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3 Reasons Why Your Google & Microsoft Ads Won’t Convert & How to Fix Them

If your ads aren't converting on Google Ads or Microsoft Ads, there are ways to fix them. Our guide will show you how....

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Written by

Danielle Strouther

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12 MIN

How To Manage Keyword Bids More Efficiently with Adzooma

Managing keyword bids is the key to reducing wasted spend and getting greater ROI from your campaigns. Find out how you can improve performance in...

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Written by

Danielle Strouther

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20 MIN

How To Use Attribution Models & Get Them Right

Most people use attribution models in the wrong way. Our guide will show you how to get them right and why you shouldn’t neglect them....

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Written by

Luke Davis

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11 MIN

Google Ads on a mobile

10 Best Google Adwords Management Software and Tools of 2021

From keyword research to bid management, there is Google Ads software for every aspect of PPC. Here are 10 of the best tools to use...

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Written by

Luke Davis

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13 MIN

How To Achieve Success with Responsive Search Ads and Display Ads

Through Responsive Search Ads and Responsive Display Ads, you can continually optimise and adjust your copy and achieve success. Here's how....

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Written by

Odolena Kostova

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8 MIN

Company

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