Find out how to win conversions from returning customers with our guide to Google Ads remarketing....

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Written by

Sophie Logan

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11 MIN

Conversion tracking allows advertisers to monitor how customers engage with ads. Read our guide on how it all works....

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Written by

Mark Neale

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10 MIN

Sal Mohammed delivers a personal story about inequality, invisible inconveniences, and how to bring them to the attention of others....

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Written by

Sal Mohammed

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8 MIN

The true impact of inequality for women in tech, described by today's female CEO's, founders, and innovators....

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Written by

Jess Kirkbride

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20 MIN

Are you using location targeting for your paid ads? Our guide will show you how to create the best Local Campaigns on Google Ads....

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Written by

Jess Kirkbride

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12 MIN

We spoke to 7 outstanding women in tech for International Women's Day back in March to find out more about their opinions on the industry....

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Written by

Jaye Bonser

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15 MIN

In a White-dominated industry, what is it like being Black in digital marketing and does technology help or hinder those experiences?...

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Written by

Luke Davis

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24 MIN

Here is our round up of 8 of June's biggest news updates in the PPC industry, featuring Google, Linked, Facebook, and Instagram....

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Written by

Jess Kirkbride

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11 MIN

Google Analytics and CRO is the perfect combo for insights that can boost sales and conversions. Read our guide on how it all works....

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Written by

David Sharpe

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12 MIN

In this article, we explain what Ad Rank is for Google Ads, why it’s important, and how you can use it to create better Google...

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Written by

Ricki Gogna

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8 MIN

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...

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Written by

Mark Neale

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9 MIN

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....

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Written by

Jess Kirkbride

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16 MIN

In this guide, we look at Google Analytics, how to set it up for social media referral traffic, and which metrics you should be tracking....

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Written by

Matt Hogan

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10 MIN

Here are 6 quick PPC fixes using automation that you can implement in 5 minutes or less....

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Written by

Amber Dawson

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8 MIN

Google Ads and Facebook Ads are two of the biggest PPC advertising platforms. But how do they stack up against each other? We found out....

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Written by

Ricki Gogna

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10 MIN

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