Book Your Place on Microsoft’s Talk on Inclusive Marketing at B2B’s Virtual Expo 2020

Join Microsoft's Sophie Sarin as she discusses the company's view on diversity and inclusion in marketing....

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Written by

Jess Kirkbride

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5 MIN

5 of the Best Industries to Advertise on Microsoft Ads

In this article, we look at the 5 best industries for Microsoft Ads and what the platform has to offer compared to Google Ads....

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Written by

Paul Watson

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18 MIN

microsoft building

8 Ways Microsoft Are Striding Ahead Of Google

Microsoft are making strides and giving Google some major competition. Here are 8 examples of the company's progress....

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Written by

Amber Dawson

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8 MIN

Google and Bing logos

Bing vs. Google: A Comparison

How does Bing search compare to Google search? We investigated their histories, differences and similarities....

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Written by

Sophie Logan

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11 MIN

A Guide to Microsoft Ads Remarketing

Read our guide on remarketing within the Microsoft Ads platform and how you can convert previous site visitors into paying customers....

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Written by

Sophie Logan

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8 MIN

A Guide To PPC Remarketing

PPC remarketing helps advertisers re-engage with interested people. Here’s how to use it to turn those people into customers....

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Written by

Will Haswell

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8 MIN

Microsoft Ads vs. Google Ads: What’s Different About The Shutterstock Partnership?

Google Ads have been partnered with Shutterstock for 4 years before Microsoft Advertising made their announcement. So, what’s different between the two partnerships?...

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Written by

Danielle Strouther

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3 MIN

DuckDuckGo search screen

Why DuckDuckGo’s Aggressiveness Is Good For Microsoft Advertisers

With Google's search market dominance, DuckDuckGo's aggressive marketing is proving successful, especially for Microsoft advertisers. Here's why....

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Written by

Amber Dawson

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6 MIN

Sophie Logan

‘Microsoft Ads Is My Go-To Platform’: An Interview with Sophie Logan

We asked PPC Manager Sophie Logan why Microsoft Advertising is her go-to platform. This is what she said....

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Written by

Danielle Strouther

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7 MIN

Bing Looks Set To Become "Microsoft Bing" In New Test

Bing Looks Set To Become “Microsoft Bing” In New Test

Microsoft appears to be testing a Bing rebrand using the name "Microsoft Bing". We investigated and explained why we'll be using that name from now...

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Written by

Amber Dawson

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2 MIN

How To Get Set Up on Microsoft Ads

Our guide will show you how to get started with Microsoft Ads, from importing your Google Ads account to starting a campaign from scratch....

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Written by

Amber Dawson

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9 MIN

Integrating Microsoft Ads with Shopify

Integrating Microsoft Ads with Shopify

Microsoft Advertising has teamed up with Shopify to offer even more opportunities to eCommerce merchants. This guide will show you how to integrate them....

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Written by

Thomas Hampson

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8 MIN

How To Get Microsoft Ads Certification

How To Get Microsoft Ads Certification

In this article, you’ll find out how to become a Microsoft Ads expert with Microsoft Advertising certification and free training....

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Written by

Ateiqa Ali

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8 MIN

bing places for business

How To Use Bing Places for Business

In this guide, we look at how local business owners and marketers can use Bing Places for Business....

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Written by

David Sharpe

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8 MIN

A wooden ruler on a yellow background

What are Creative Specs in Microsoft Advertising?

In this article, we will look at creative specifications within the Microsoft Advertising platform, why you must follow them, and the different specs you need...

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Written by

Mark Neale

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9 MIN

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