Why Content Strategy is Crucial To PPC Success: Cambridge Uni x Adzooma

In a collaborative study between Adzooma and Cambridge University, we looked at the importance of a solid content strategy on PPC results....

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Written by

Tom Mortimer

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17 MIN

Paid Marketing Automation Tools In 2021: A Comparison

Automation is the future of paid marketing and the key to success. Find the right tool with our ultimate comparison of all paid marketing Automation...

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Written by

Danielle Strouther

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22 MIN

How PPC Benefits All Channels

You can only get the best out of paid media channels when you learn from the data. But how can you serve other channels with...

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Written by

Digital Discovery

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15 MIN

Google To Phase Out Broad Match Modifier

Google is ringing the changes again and this one’s another biggie....

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Written by

Tom Mortimer

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5 MIN

How To Future-Proof Your Digital Marketing

A new year brings with it a fresh opportunity to review and update your digital marketing strategy, but how can you futureproof your plans?...

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Written by

Astute Media

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14 MIN

Australia on a map

Should Australian Marketers Be Worried About Google’s Threats?

There's a battle going on between the Australian government and Google. But who will come out on top and should marketers be concerned?...

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Written by

Luke Davis

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11 MIN

Internet cookies

How Will FLoC Affect Your PPC Strategy When Third-Party Cookies Die?

Federated Learning of Cohorts is Google's new technique to replace third-party cookies. But how will it change PPC strategies?...

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Written by

Luke Davis

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10 MIN

How To Manage Keyword Bids More Efficiently with Adzooma

Managing keyword bids is the key to reducing wasted spend and getting greater ROI from your campaigns. Find out how you can improve performance in...

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Written by

Danielle Strouther

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20 MIN

Phil Bryne of Positive Sparks

How a PPC agency owner uses Adzooma to streamline his business’ workflow

PPC agency owner Phil Byrne speaks to us about how his business is running more efficiently and effectively thanks to Adzooma....

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Written by

Tom Mortimer

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8 MIN

14 PPC Copywriting Tips To Write Better Ads

PPC copywriting is a crucial aspect of online advertising. We’ve compiled a list of 14 tips to transform your Google, Microsoft, and Facebook ads....

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Written by

Amber Dawson

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8 MIN

Keywords

PPC Keyword Research: How To Do It The Smart Way

PPC keyword research is an essential part of a PPC campaign. Our guide will show you how to find the right keywords – the smart...

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Written by

Sophie Logan

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15 MIN

How To Achieve Success with Responsive Search Ads and Display Ads

Through Responsive Search Ads and Responsive Display Ads, you can continually optimise and adjust your copy and achieve success. Here's how....

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Written by

Odolena Kostova

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8 MIN

3 Powerful PPC Automation Rules to Start 2021 Right

Automation has become a staple of the PPC world and has made PPC marketer’s workweeks so much easier to manage. Automation is no longer a...

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Written by

Tom Mortimer

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12 MIN

Microsoft Ads vs Google Ads: Measuring Conversions, Clicks & Cost

Google vs Microsoft, Microsoft vs Google. There was once a time just over 20 years ago, like today, where it looked like there was only...

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Written by

Tom Mortimer

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10 MIN

How To Create a Winning PPC Strategy for 2021

Learn how you can create a winning PPC strategy in 2021. Through tried and tested methods, see how you can create a campaign that delivers...

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Written by

Accelerate Ads

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13 MIN

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