15 Google & Microsoft Ad Extensions To Improve Your Ads

Google Ad extensions offer additional details to expand your ads and give users more information and benefits. Here's how you can use 15 of them...

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Written by

Rob Wass

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9 MIN

How a PPC Freelancer Achieved 1100% ROAS using Adzooma

Discover how freelancer Phil Bacon of Bacon Marketing increased conversions by 200% for an 1100% ROAS in just one month of using Adzooma for free....

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Written by

Danielle Strouther

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10 MIN

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....

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Written by

Amber Dawson

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12 MIN

A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...

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Written by

Amber Dawson

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12 MIN

103 of the Best SAAS Black Friday Deals of 2020

We’ve searched the web for the best Black Friday deals in SAAS....

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Written by

Adzooma

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30 MIN

Making The Most of Alternative Advertising with Native Ads

Learn how to take advantage of native ads to boost conversions and maximise ROI with platforms such as Taboola and Outbrain....

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Written by

Amber Dawson

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10 MIN

Virtual Events & What Digital Marketing Networking Looks Like in 2020

With marketing events moving online, what does this mean for the way digital marketers network? We looked at the state of virtual events in 2020....

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Written by

Amber Dawson

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10 MIN

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Applying Behavioural Economics To Business & PPC: An Analysis

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....

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Written by

Jess Kirkbride

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18 MIN

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How To Make Your PPC Ads Stand Out in a Socially-Conscious World

It's important to think about the environment when we market products. Here's how to create ads that take our planet into consideration....

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Written by

Amber Dawson

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12 MIN

How To Prepare Your PPC Campaigns For The COVID-19-Affected Holiday Season

With Halloween, Thanksgiving, and Christmas approaching, you'll need to bolster your PPC efforts. Our guide shows you how you can prepare for the holidays....

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Written by

Amber Dawson

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15 MIN

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How Your Physical Store Can Benefit From a Surge in Online Shopping

Site traffic and online sales needn't stay on the Web. Here's how you can take advantage of online shopping activity for your physical stores....

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Written by

Amber Dawson

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11 MIN

5 Overlooked Marketing Tips To Drive More Traffic To Your Site

Need to increase site traffic and bored of the same advice? Try these 5 underrated tips and see where they take you....

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Written by

Jess Kirkbride

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10 MIN

How to Make Display Ads Worth The Investment

When it comes to brand awareness, display ads are king. But are you getting the most out of them?...

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Written by

Sam Carr

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10 MIN

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How To Tackle Click Fraud In 2020

Click fraud is one of the biggest threats to advertisers in 2020. Here's how to fight back....

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Written by

Sam Carr

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11 MIN

Ghostbusters crossing the streams

Why You Should Cross The Streams of PPC & SEO Using Hike SEO

PPC and SEO needn't oppose each other in a marketing strategy. In our article, we examine how they can work together effectively PPC and SEO,...

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Written by

Luke Davis

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13 MIN

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