Google, PPC

January 2, 2021

15 Google & Microsoft Ad Extensions To Improve Your Ads

Google Ad extensions offer additional details to expand your ads and give users more information and benefits. Here's how you can use 15 of them...

Written by

Rob Wass

9 MIN

December 3, 2020

How a PPC Freelancer Achieved 1100% ROAS using Adzooma

Discover how freelancer Phil Bacon of Bacon Marketing increased conversions by 200% for an 1100% ROAS in just one month of using Adzooma for free....

Written by

Danielle Strouther

10 MIN

November 22, 2020

How To Create A Long-Term PPC Strategy You Can Stick To

Creating a solid PPC strategy can be challenging. Our guide will demonstrate how to implement one and stick to it....

Written by

Amber Dawson

12 MIN

Google, PPC

November 13, 2020

A Beginner’s Guide to Negative Keywords on Google Ads

Almost 50% of advertisers don’t use negative keywords in their Google Ads campaigns, and it’s costing them. Save budget and wasted clicks with these tips...

Written by

Amber Dawson

12 MIN

Ecommerce, PPC, SEO

November 13, 2020

103 of the Best SAAS Black Friday Deals of 2020

We’ve searched the web for the best Black Friday deals in SAAS....

Written by

Adzooma

30 MIN

November 9, 2020

Making The Most of Alternative Advertising with Native Ads

Learn how to take advantage of native ads to boost conversions and maximise ROI with platforms such as Taboola and Outbrain....

Written by

Amber Dawson

10 MIN

PPC, PR, SEO

November 6, 2020

Virtual Events & What Digital Marketing Networking Looks Like in 2020

With marketing events moving online, what does this mean for the way digital marketers network? We looked at the state of virtual events in 2020....

Written by

Amber Dawson

10 MIN

PPC, Theory

November 4, 2020

Applying Behavioural Economics To Business & PPC: An Analysis

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....

Written by

Jess Kirkbride

18 MIN

October 28, 2020

How To Make Your PPC Ads Stand Out in a Socially-Conscious World

It's important to think about the environment when we market products. Here's how to create ads that take our planet into consideration....

Written by

Amber Dawson

12 MIN

October 23, 2020

How To Prepare Your PPC Campaigns For The COVID-19-Affected Holiday Season

With Halloween, Thanksgiving, and Christmas approaching, you'll need to bolster your PPC efforts. Our guide shows you how you can prepare for the holidays....

Written by

Amber Dawson

15 MIN