Theory

March 31, 2021

Embracing Business Diversity: Is Technology the Answer?

How can tech help to promote diversity in business? We looked at the various types of biases and the importance of diversity in the workplace....

Written by

Adzooma

19 MIN

Facebook, Google, Theory

February 22, 2021

How To Choose The Best Digital Marketing Channel: Cambridge Uni x Adzooma

We conducted research with the University of Cambridge to help SMB's create a successful digital marketing strategy. Here’s the data we found....

Written by

Jess Kirkbride

20 MIN

PPC, Theory

November 4, 2020

Applying Behavioural Economics To Business & PPC: An Analysis

Behavioural economics studies the psychological aspects of economical decisions. We looked at how that affects PPC and business....

Written by

Jess Kirkbride

18 MIN

Theory

September 22, 2020

A Recession Timeline: How Entrepreneurship & Innovation Navigates Our Success

As we likely head towards another recession, we look at 4 of the biggest recessions since the 30s and how innovation has pulled us through....

Written by

Jess Kirkbride

17 MIN

Theory

July 28, 2020

How To Stop Excluding Minorities In Tech

The diversity in tech conversation continues with insights from people around the world. Here, we outline how we can be more inclusive of minorities in...

Written by

Amber Dawson

10 MIN

Theory

July 23, 2020

Adzooma Staff Voice Their Opinions On Inequality In The Workplace

Members of staff from Adzooma discussed their thoughts about inequality in the workplace and what can be done to address it....

Written by

Adzooma

20 MIN

Theory

July 20, 2020

The Queer Influencers of Tech

When it comes to tech influencers, not many people consider queer tech workers and their efforts. In this article, Sophie Jackson redresses the balance....

Written by

Sophie Jackson

17 MIN

Theory

July 15, 2020

Tech’s Diversity Pioneers (Infographic)

Some of the most pioneering work in technology has come from diverse backgrounds. Our infographic pays tribute to some of those geniuses....

Written by

Amber Dawson

3 MIN

Content, Theory

July 7, 2020

The White Supremacist Monster That The Internet Harvested

The Internet has been a power for good in so many ways, yet its toxicity has been left to simmer for far too long....

Written by

Tom Mortimer

5 MIN

Theory

May 18, 2020

How To Manage Your Mental Health As A Digital Marketer During COVID-19

Read these 16 tips on how to manage your mental health as a digital marketer during the COVID-19 pandemic....

Written by

Luke Davis

19 MIN

Branding, Theory

February 28, 2020

The Psychological Impact of Marketing with Field Expert Anil Biligihan

I spoke to Anil Bilgihan, Associate Editor of the Psychology and Marketing Journal about psychology and explored its merits in the marketing industry....

Written by

Amber Dawson

13 MIN