TRACK CONVERSIONS
Track Conversions That Prove ROI
Across
Capture More Accurate Conversion Data
Fix Missing or Broken Conversion Tracking
Unlock More From Microsoft Advertising With UET
The Universal Event Tracking tag is the backbone of Microsoft Advertising, powering accurate reporting, remarketing, and smart bidding. Adzooma makes setup simple so you can use it to its full potential.
Why Conversion Tracking Matters
Accurate tracking ensures your ad spend goes further and every decision is backed by reliable data. With Adzooma, you can:
Smarter budget allocation - spend where ROI is highest
Stronger optimisation with data-driven signals
Accurate reporting for confident decisions
Full-funnel visibility into key business actions
HOW IT WORKS
Optimise in 3 steps
Get started in 3 steps
Create your account
1
Connect your ad platforms
2
Review Opportunities
Follow guided steps to fix or improve tracking.
3
Thousands of businesses trust Adzooma
We turn data into better-performing campaigns.
48M +
Free Performance Reports Generated
$17B +
23M +
Account improvements suggested
See what our customers say
4.7
Across
“Adzooma helps me spot things I wouldn’t catch on my own. The insights are clear and quick to act on.”
Russ Mensik
The campaign optimization capabilities of Adzooma are remarkable. It provides real-time analysis, insightful recommendations, and boosts the performance and ROI of my campaigns. Plus, the platform supports multiple advertising channels, ensuring consistency and efficiency.
Mantas M.
Adzooma is very easy to use. The Google and Microsoft PPC Performance reports do a nice job of laying out current performance metrics and areas to consider for improvement. I really appreciate this management tool.
Mark Caulfield
4.7
Across
Your questions answered
PPC conversion tracking records the actions customers take after clicking your ads – such as sales, leads, or calls. Adzooma makes it easy to track and measure conversions across Google Ads and Microsoft Ads.
Adzooma supports Google Ads call tracking, enhanced conversions, and conversion values – giving you accurate insights to improve ROI and smart bidding performance.
The Universal Event Tracking (UET) tag is required in Microsoft Ads to track conversions, build remarketing audiences, and enable automated bidding strategies. Adzooma ensures it’s set up correctly.
If tracking stops working, Adzooma alerts you instantly in your dashboard and provides step-by-step guidance to fix errors quickly.
Yes. Adzooma lets you track sales, leads, calls, and more – plus assign values to each action for clearer ROI measurement.
Absolutely. Agencies can monitor and manage conversion tracking across multiple client accounts in one centralised dashboard.
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