AUDIT
Turn Meta Ad Delivery Into Conversions
Make sure your Meta ads are built to convert, not just deliver impressions. Run a free Performance Audit to uncover wasted spend and optimisation gaps.
4.7
Across
Understand how your Meta ads are actually delivering
Adzooma’s Meta Ads Performance Audit analyses live account data to show what’s driving results – and what’s limiting delivery, conversion, or scale.
Covers your entire Meta Ads account across Facebook and Instagram
Live Meta Ads Performance Score out of 100
Strengths, weaknesses, and missed opportunities highlighted instantly
Recommendations prioritised by effort and impact
Regular refresh with up-to-date performance data
Fix the delivery and tracking issues that quietly drain spend
Meta performance issues often come from how ads are delivered, not just what you’re spending. Your Performance Audit highlights problems that erode results over time.
Missing or incorrectly placed Meta Pixel
Conversions API not implemented or underutilised
Disapproved or limited ads affecting delivery
Falling impressions or unstable reach
Ad frequency too high, causing creative fatigue
Underperforming ads dragging down ad set performance
Low display CTR or high display CPM signals
Improve audience quality and targeting efficiency
Your Meta Ads Performance Audit helps you identify gaps in how audiences are defined, tested, and scaled.
Missing or undefined audiences
Lookalike audiences not set up or underused
Ad sets mixing incompatible audience types
Suboptimal reach settings at ad set level
Audience overlap or learning limitations
Build stronger audiences that Meta can actually optimise
Your Meta Ads Performance Audit highlights gaps in how audiences are defined, tested, and scaled – so Meta’s algorithms can learn effectively.
Missing or undefined audiences
Lookalike audiences not set up or underused
Ad sets mixing incompatible audience types
Suboptimal reach settings at ad set level
Audience overlap or learning limitations
Improve creative testing and placement coverage
Meta rewards creative variety and format testing. Your audit shows where creative or placement strategy is limiting performance.
Too many ads in a single ad set
Limited ad type or format variation
Animated ads or Reels ads not being tested
All placements not enabled or underutilised
Ad freshness issues reducing engagement over time
Focus on the Meta fixes that make the biggest difference
Every recommendation in your Meta Ads Performance Audit is ranked by impact and urgency – so you always know what to fix first.
High, Medium, and Low priority tags on every insight
Clear explanations of why each issue matters
Progress tracking as fixes are implemented
Dynamic ordering so the highest-impact actions stay visible
Focus on the Meta fixes that make the biggest difference
Every recommendation in your Meta Ads Performance Audit is ranked by impact and urgency - so you always know what to fix first.
High, Medium, and Low priority tags on every insight
Clear explanations of why each issue matters
Progress tracking as fixes are implemented
Dynamic ordering so the highest-impact actions stay visible
HOW IT WORKS
Run your Meta Ads audit in 3 simple steps
Create your account
Sign up for a free Adzooma account. No credit card required.
1
Connect Meta Ads
Securely link your Meta ad accounts in just a few clicks.
2
Get your Performance Audit
View your score, prioritised fixes, and optimisation opportunities in minutes.
3
Thousands of businesses trust Adzooma
48M +
Free Performance Reports Generated
$17B +
Ad spend analysed
23M +
Account improvements suggested
See what our customers say
Why Customers Prefer Adzooma
4.7
Across
“Adzooma helps me spot things I wouldn’t catch on my own. The insights are clear and quick to act on.”
Russ Mensik
The campaign optimization capabilities of Adzooma are remarkable. It provides real-time analysis, insightful recommendations, and boosts the performance and ROI of my campaigns. Plus, the platform supports multiple advertising channels, ensuring consistency and efficiency.
Mantas M.
Adzooma is very easy to use. The Google and Microsoft PPC Performance reports do a nice job of laying out current performance metrics and areas to consider for improvement. I really appreciate this management tool.
Mark Caulfield
4.7
Across
Frequently Asked Questions
It’s an ongoing audit that scores your Meta Ads account and highlights prioritised recommendations to improve delivery, tracking, and conversion performance.
Your full Meta Ads account across Facebook and Instagram, including campaigns, ad sets, ads, audiences, placements, creative formats, delivery signals, and tracking setup.
Pixel and Conversions API setup, audience definition and lookalikes, creative fatigue, placement coverage, frequency issues, underperforming ads, and delivery inefficiencies – all ranked by impact.
On the Free plan, your audit refreshes monthly. Silver plans update weekly, and Gold plans refresh daily.
Yes. Silver and Gold plans allow full white-label branding with your logo and colours.
No. Your Meta Ads Performance Audit updates automatically so you can track improvements over time.
No. Adzooma pulls live data directly from your Meta Ads account.
Get your Meta Ads Performance Audit
Clear delivery insights. Smarter targeting. Better creative performance.