AUDIT

Unlock More Value From Microsoft Advertising

Run a free Performance Audit to identify inefficiencies, imported campaign issues, and quick wins across your account.

4.7

Across

See how your Microsoft Advertising campaigns are really performing

Your Microsoft Advertising Performance Audit shows how efficiently your account is set up – highlighting where performance is being limited and where value is being missed.
Covers your entire Microsoft Advertising account, including Search, Audience Network, Dynamic Search Ads, Performance Max, Hotel and Shopping campaigns
Live Microsoft Advertising Performance Score out of 100
Strengths, weaknesses, and missed opportunities surfaced instantly
Recommendations prioritised by effort and impact
Regular refresh with the latest account data

Fix inefficiencies caused by imports and structure

Many Microsoft Advertising accounts rely on Google imports. Your audit highlights where those imports or structural choices are holding performance back.
Imported campaigns not adapted for Microsoft Advertising
Disapproved ads or keywords restricting delivery
Too many keywords reducing ad group quality
Conflicting or missing negative keywords
Budget constraints limiting high-performing campaigns

Improve targeting, bidding, and audience usage

Every insight shows where better use of Microsoft’s bidding and targeting controls could improve efficiency and scale.
Conversion tracking or values not fully enabled
Automated bidding not applied where appropriate
In-market audiences not enabled
Audience Network opportunities missed
Misaligned device, age, or gender bid adjustments

Strengthen Shopping and Performance Max performance

Your audit identifies setup gaps that can quietly limit delivery, efficiency, and growth.
Missing text, image, or logo assets
Underfunded high-performing campaigns
Poor segmentation between high and low performers
Product feed or availability issues

Client-ready Microsoft Advertising audit reports

Create clear, professional reports that demonstrate optimisation value.
White-label with your logo and colours (Silver & Gold)
Export polished audit summaries instantly
Build trust with clients or internal stakeholders

Client-ready Microsoft Advertising audit reports

Create clear, professional reports that demonstrate optimisation value.

White-label with your logo and colours (Silver & Gold)

Export polished audit summaries instantly

Build trust with clients or internal stakeholders

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HOW IT WORKS

Run your Microsoft Advertising audit in 3 simple steps

Create your account

Sign up for a free Adzooma account. It only takes a minute.

1

Connect your Microsoft Ads account

Securely link your Microsoft Advertising account account in just a few clicks.

2

Get your Performance Audit

See your score, priority fixes, and optimisation opportunities in minutes.

3

Thousands of businesses trust Adzooma

We turn data into better-performing campaigns.

48M +

Free Performance Reports Generated

$17B +

Ad spend analysed

23M +

Account improvements suggested

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See what our customers say

Why Customers Prefer Adzooma

4.7

Across

4.7

Across

Your questions answered

It’s an ongoing audit that scores your Microsoft Advertising account and provides prioritised recommendations to improve efficiency and ROI.

Your full Microsoft Advertising account, including Search, Audience Network, Dynamic Search Ads, Performance Max, Hotel and Shopping campaigns – plus keywords, ads, assets, budgets, and overall account structure.

On the Free plan, your audit refreshes monthly. Silver plans update weekly, and Gold plans refresh daily.

Wasted spend, missing extensions, weak keyword coverage, bidding issues, and budget pacing problems – all ranked by impact.

Yes. On Silver and Gold plans, you can add your logo and brand colours to create client-ready audit reports.

No. The Performance Audit updates automatically so you can monitor progress over time.

No. Adzooma connects directly to your Microsoft Advertising account and pulls live data automatically.

Get your Microsoft Advertising Performance Audit

See what’s working, what’s wasting spend, and what to fix first – all in one clear report.
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