SHOPPING

Optimise Shopping Campaigns 
for Higher ROAS

Smarter PPC Targeting & Bidding 
for Better Results

Identify wasted spend and feed issues fast. Adzooma surfaces clear insights to help your Google and Microsoft Shopping ads drive more sales.
Get data-driven recommendations that reduce wasted spend, refine targeting, and optimise bids across all your ad platforms.
4.7

Across

Focus on Products 
That Drive Results

Not every product contributes equally to your bottom line. Adzooma shows you exactly where to focus, so you spend less time guessing and more time growing sales.
Adjust bids, pricing, or descriptions on high-interest products to boost conversions
Segment products into high and low performers for more targeted strategies
Restock or promote alternatives for out-of-stock products to keep revenue flowing

Cut Waste and 
Boost Efficiency

Every wasted click eats into your margin. Adzooma keeps budgets flowing to what works best, helping you scale results without overspending.
Add negative keywords to block irrelevant searches and protect ROI
Increase budgets on proven, ROAS-positive campaigns to scale sales
Enable Smart Bidding to optimise bids in real time across devices and intent signals

Strengthen Targeting 
and Expand Reach

Great campaigns succeed when they reach the right shoppers. Adzooma helps refine your targeting and open new opportunities to capture demand.
Apply in-market audiences to reach users actively researching your products
Combine Shopping with Performance Max for incremental conversions and wider exposure
Use brand exclusions to stop wasted spend on competitor or irrelevant placements

Fix Product Feed and Tracking Issues

A weak product feed or broken tracking can silently block performance. Adzooma flags these problems instantly, so your products get seen and your results stay accurate.
Correct missing attributes, categorisation, and errors that block product visibility
Implement Microsoft Ads UET tags for accurate conversion tracking and smarter bidding
Enable dynamic product remarketing to re-engage visitors with the exact items they viewed

Why Shopping 
Opportunities Matter

Shopping campaigns are powerful — but only if they’re managed effectively. Adzooma ensures every decision is data-driven, cutting waste and driving more profitable sales. With Adzooma, you can:

Smarter spending by focusing budget on high-converting products

Greater efficiency with automated insights across accounts

Increased revenue from turning more clicks into confirmed sales

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HOW IT WORKS

Optimise in 3 steps

Get started in 3 steps

Create your account

Sign up for a free Adzooma account. It only takes a minute.

1

Connect your ad platforms

Link your Google, Meta, and Microsoft accounts in just a few clicks.

2

See your Opportunities

Apply guided fixes straight from your dashboard.

3

Thousands of businesses trust Adzooma

We turn data into better-performing campaigns.

48M +

Free Performance Reports Generated

$17B +

Ad spend analysed

23M +

Account improvements suggested

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See what our customers say

Why Customers Prefer Adzooma

4.7

Across

4.7

Across

Your questions answered

Adzooma analyses product feed quality, missing attributes, budget gaps, negative keyword opportunities, audience signals, UET tracking, and remarketing setup. These checks ensure your campaigns are compliant, visible, and profitable.

Yes. Adzooma supports Shopping campaigns on both Google Ads and Microsoft Ads, giving you a centralised view of opportunities and recommendations.

Data refresh depends on your plan. Free accounts update monthly, Silver updates weekly, and Gold updates daily, ensuring you always have the latest optimisation opportunities.

Not always. Many recommendations can be actioned directly within Adzooma’s dashboard, while others provide clear, guided steps for implementation in Google or Microsoft Ads.

Absolutely. Agencies can manage multiple Shopping campaigns at scale, prioritising fixes by impact and applying optimisations faster across client accounts.

Run Your Free PPC Audit

See what’s holding your campaigns back. Unlock instant insights and fix them in minutes – for free.

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