TARGET & BIDDING
Smarter PPC Targeting & Bidding for Better Results
Across
Unlock Smarter Bidding Strategies
Maximise Value From Keywords
Improve Reach and Market Share
Refine Audience Targeting With Bid Adjustments
Why Targeting & Bidding Optimisation Matters
Strong targeting and bidding are the foundation of paid search success. With Adzooma, you can focus spend where it counts and eliminate the areas that drain budget.
Reduce wasted spend by cutting low-quality traffic
Boost performance by investing in proven campaigns
Stay competitive by winning more auctions
Work smarter with insights that guide your decisions
HOW IT WORKS
Optimise in 3 steps
Get started in 3 steps
Create your account
1
Connect your ad platforms
2
See your Opportunities
3
Thousands of businesses trust Adzooma
We turn data into better-performing campaigns.
48M +
Free Performance Reports Generated
$17B +
23M +
Account improvements suggested
See what our customers say
Why Customers Prefer Adzooma
4.7
Across
“Adzooma helps me spot things I wouldn’t catch on my own. The insights are clear and quick to act on.”
Russ Mensik
The campaign optimization capabilities of Adzooma are remarkable. It provides real-time analysis, insightful recommendations, and boosts the performance and ROI of my campaigns. Plus, the platform supports multiple advertising channels, ensuring consistency and efficiency.
Mantas M.
Adzooma is very easy to use. The Google and Microsoft PPC Performance reports do a nice job of laying out current performance metrics and areas to consider for improvement. I really appreciate this management tool.
Mark Caulfield
4.7
Across
Your questions answered
Adzooma supports Google, Meta, and Microsoft Ads — giving you cross-platform visibility in one place. Unlike most tools, we offer unlimited ad accounts on all plans, smart ranked recommendations, and a free forever plan.
Yes. To generate your performance reports and tailored recommendations, you’ll need to securely connect your Google, Meta, or Microsoft Ads accounts. You’re always in control and can disconnect at any time.
No. You always stay in control. Adzooma shows you the most important actions to take — ranked by impact and effort — but you decide what to apply, and when.
We flag disapproved ads, broken links, tracking problems, budget pacing issues, high ad frequency, missing placements, and more – across Google, Meta, and Microsoft Ads.
We flag disapproved ads, broken links, tracking problems, budget pacing issues, high ad frequency, missing placements, and more – across Google, Meta, and Microsoft Ads.
Run Your Free PPC Audit
See what’s holding your campaigns back. Unlock instant insights and fix them in minutes – for free.