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How To Create A Landing Page That Converts Better Than Your Website

Here’s how you can drive more traffic, boost your clicks, and increase conversions – with a landing page that works alongside your website....

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Written by

Jess Kirkbride

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10 MIN

How To Use Microsoft Ads Demographic Targeting

How To Use Microsoft Ads Demographic Targeting

With demographic targeting, you can hone in on the right audience with your Microsoft Ads campaign. Here’s how to use it....

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Written by

Thomas Hampson

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9 MIN

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10 Tips For a Better Outreach Strategy and What Not To Do

Outreach can be challenging but with our 10 tips, you can triumph, gain the best links for your outreach campaigns and avoid common pitfalls....

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Written by

Amber Dawson

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12 MIN

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How to Conduct a Full PPC Audit

PPC audits are important for success, whether your account is brand new or you have run paid ads for years. Here's how to conduct a...

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Written by

Will Haswell

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9 MIN

Adzooma Launches Partnership with Moss

Adzooma Launches Partnership with Moss

Adzooma has partnered with Moss, a German fintech company. Find out more and claim your offer, exclusive to Vanta customers....

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Written by

Amber Dawson

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2 MIN

I see a little silhouette of a stag

What are STAGs (Single Theme Ad Groups)?

Single theme ad groups (STAGs) are organised by themes rather than keywords and a key strategy for your Google Ads campaign. Read our guide on...

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Written by

Mark Neale

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9 MIN

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6 Benefits of Using Facebook Lookalike Audiences

Facebook Lookalike Audiences are a great way to reach new users that share similarities to your current customer base. Here are 6 advantages to using...

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Written by

Rebecca Willis

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9 MIN

22 Cost-Effective Ways To Advertise Online During COVID-19

22 Cost-Effective Ways To Advertise Online During COVID-19

There are so many methods and techniques to try when advertising online. Here are 23 ways you can save money and boost traffic during COVID-19....

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Written by

Jess Kirkbride

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16 MIN

What is ROAS (Return On Ad Spend)?

What is ROAS (Return On Ad Spend)?

Have you heard of ROAS? It stands for Return On Ad Spend and measures how cost-effective your PPC campaigns are. Find out more in our...

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Written by

David Sharpe

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8 MIN

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How To Setup Google Analytics for Social Media

In this guide, we look at Google Analytics, how to set it up for social media referral traffic, and which metrics you should be tracking....

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Written by

Matt Hogan

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10 MIN

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6 5-Minute PPC Fixes Using Automation

Here are 6 quick PPC fixes using automation that you can implement in 5 minutes or less....

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Written by

Amber Dawson

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8 MIN

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How To Create A Facebook Squeeze Page

A squeeze page is designed to capture email addresses. Here’s how to create one for Facebook....

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Written by

Danielle Strouther

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11 MIN

Purna Virji

5 of The Best Microsoft Ads Experts in 2021

We looked at 5 of the best Microsoft Ads experts around including Purna Virji and John Lee and what makes them so influential....

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Written by

James Rooney

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7 MIN

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How To Write Perfect PPC Headlines In 5 Easy Steps

Crafting headlines for paid ads is a piece of cake with these 5 quick and easy steps....

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Written by

Jess Kirkbride

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11 MIN

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Advantages and Disadvantages of Niche Marketing You Need to Know

Niche marketing focuses on a particular kind of product or service and attracts a specific audience. We looked at the pros and cons of this...

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Written by

Sophie Logan

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11 MIN

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